Privacy Policy

Last updated: 28 Oct 2025

We are Pure Cloud Ltd (“we”, “us”). We respect your privacy and process personal data in accordance with the UK GDPR and Data Protection Act 2018.

Who we are

Pure Cloud Ltd
Email: office@purecloud.ltd
Phone: +44 7306801989
Registered in England & Wales. Company number: 16527723.

What data we collect

• Enquiry details: name, contact details, location, space type, odour type, and any message you send.
• Website usage: device/approximate location, pages visited, and events via Google Analytics (if you consent).
• Service records: scheduling, job notes, and invoicing information if you become a customer.

How we use your data (lawful bases)

• Responding to enquiries (legitimate interests).
• Providing and administering services (contract).
• Accounting and legal compliance (legal obligation).
• Analytics and improvements (consent for non-essential cookies).

Analytics & cookies

We use Google Analytics to understand how our website is used. Analytics only runs with your consent. Cookies may include _ga, _ga_* (typically 13 months). You can change or withdraw consent at any time via the banner link on this site.

Sharing your data

We may share data with service providers (e.g., email and hosting). These providers only process data under our instructions. We do not sell your data. Some services may process data outside the UK; where they do, we rely on appropriate safeguards (e.g., the UK Addendum to SCCs).

Retention

• Enquiries: up to 24 months.
• Customer and invoice records: up to 6 years (accounting requirements).
• Analytics: per Google’s cookie lifetimes (currently up to 13 months).

Your rights

You have the right to access, rectify or erase your data, restrict or object to processing, and data portability in certain cases. You can withdraw analytics consent at any time.

To exercise rights, email office@purecloud.ltd. If you are unhappy, you can complain to the UK ICO: ico.org.uk.

Security

We use technical and organisational measures appropriate to the risks, and limit access to personal data to necessary personnel and processors.

Third-party content

If we embed third-party content (e.g., Google Forms), that provider may process your data according to their policy. We link to their terms when used.

Changes

We may update this policy from time to time. We’ll post the latest version on this page.